OUR COMMITMENT

SWISS ALPS INSIDE reflects our mindset and our values. We prioritize regional ingredients whenever possible and work with suppliers that meet defined quality and production standards. Inspired by the Swiss Alps, our brand highlights the unique natural environment of Switzerland, which is home to more than 15,000 animal species and 13,000 plant species, as well as a rich cultural heritage. The Alpine landscape, with its mountains, lakes and wildlife such as ibex, chamois and marmots, represents the essence of the Swiss experience becoming the heart of the brand’s identity.

IT IS #NOSECRET

Many brands make a secret of the ingredients used to make their products. We don’t. On the contrary, we talk openly about the ingredients of our fine chocolate. This is the case for the Swiss milk we choose for our chocolate. The Alpine landscapes and pastures of our region contribute to the distinctive character of the milk, connecting our chocolate to the Swiss mountains and traditions that inspires our brand. From sourcing high-quality ingredients to the careful packaging of every product, we are committed to excellence at every stage, ensuring an authentic Swiss chocolate experience.

FAIR AND SUSTAINABLE FOR MORE JOY

For cocoa, which cannot be grown in Switzerland, we also apply the highest standards of sustainability and fairness. We choose certified cocoa sourced through Fairtrade supply chains. Fairtrade represents a shared commitment between farmers, workers, companies and consumers. Through Fairtrade standards, this community works together to promote sustainable and responsible trade.

At the heart of this approach is our conviction that responsible sourcing makes a difference. We indeed invest out of conviction in our raw materials, because we want everyone who contributes to our chocolate to enjoy it at least as much as you do. We apply the same care to sourcing our cocoa as we do to every ingredient used in our chocolate.

Energy Optimization at Alprose

As part of the Baronie Group, which has set Science Based Targets initiative (SBTi) net-zero target, Alprose continuously works to optimize its production processes and facilities.

A key example is the installation of 1,081 solar panels on the rooftops of our offices and production facilities at the Caslano site, providing renewable electricity for our operations. We place great importance on quality throughout our operations, from the selection of raw materials to the production and packaging of our chocolate. Our processes are designed to comply with applicable local and international requirements and the standards relevant to our business.

TOGETHER WE CAN ACHIEVE MORE

We carry the Alps in our hearts. Their landscapes, traditions and unique character are a constant source of inspiration for our brand and our chocolate. Through SWISS ALPS INSIDE, we celebrate the Swiss Alpine world and share its distinctive atmosphere with consumers.

Through our communication channels, we share stories and insights about the Swiss Alpine region and the inspiration behind our chocolate. Follow us on social media to learn more about SWISS ALPS INSIDE and our latest news.

OUR PACKAGING PROTECTS OUR CHOCOLATE

As with every ingredient that goes into our chocolate, we take great care in selecting packaging solutions that help preserve quality, freshness and product protection. It is important to us never to compromise on quality.

It’s important to us to never compromise on quality. All outer paper wrapping, cardboard sleeves and transport boxes of Alprose are made from paper sourced from certified supply chains. For our 100 g tablets, we use a paper-based wrapping material that helps keep the chocolate fresh and protected throughout its shelf life. For products such as dragées and napolitains, where different packaging properties are required, we use polypropylene film to ensure product protection, quality and freshness. We continuously evaluate our packaging solutions to meet the specific requirements of our products and to maintain the high standards expected from Alprose chocolate.

Do good and talk about it

This is why our approach is #nosecret. Through our campaign, we share the inspiration behind our brand, our ingredients and our connection to the Swiss Alps. The Alps, with their unique landscapes, traditions and cultural heritage, are at the heart of the SWISS ALPS INSIDE identity. And there can hardly be a more enjoyable way to experience this inspiration than by enjoying our Alprose chocolate.

TRUST FOUNDED ON PARTNERSHIP

Best quality and sustainable production mean above all fairness. We underline this promise with serious and trustworthy certifications and various cooperations and partnerships.